Rubicon drinks wanted to change the mindset of people. To break away from the same old same old everyday. To choose different.
The Idea:
Launching a new brand positioning and through-the-line masterbrand campaign for Rubicon Drinks with ‘No Added Boring’.
We chose a backdrop that resonates with so many people. The mundane day in day out in the office and the go-to first choice meal deal at lunch. It’s about time we broke that cycle. With Rubicon, you can make ‘The Unboring Choice’. Make life that little bit more interesting. Who knows what would happen if you did!
The campaign includes 1 long form that was rolled out on TV and digital channels. We also had a Spotify takeover, targeting listeners who were listening to the same old tunes. The film was also made in a way where multiple GIF-able assets were made to live on social and digital channels.
As part of the campaign, we also created 2 special DOOH assets with unique builds that shows a large Rubicon bottle interrupting a relatable mundane moment in someones life. Be it watching the same old shows or a grab and go meal deal.
TVC
Director: Lorena Medina
Creative Director: Richard Megson / Matt Davis
Production: RSA / Dawson Prods
Creative: Nathalie Théry / Liv Adda
Script: Nathalie Théry / Liv Adda
DOOH / TRANSVISION
Director: Nathalie Théry
Creative Director: Richard Megson / Matt Davis
Production: RSA / Dawson Prods
Creative / Art Direction: Nathalie Théry