Jägermeister “The Secret is Ice Cold” focuses on the perfect serve for Jägermeister, ice-cold served at minus 18 degrees.
“The Secret is Ice cold” proposition already had a stills campaign roll out, seeing 4 influencers who are Meisters in their craft standing in an ice cold setting. Our task was to expand beyond that campaign whilst staying true to the proposition.
The Idea:
The campaign illustrates how experiences are made better with ice. The hero film shows two dancers dancing it out in a club with moves that are out of this world, it almost seems impossible. What is their secret? The “ah-ha!” moment comes later when we reveal that they are dancing on an ice cold dance floor.
The campaign includes 1 long form that was rolled out on digital channels. As part of the campaign, we also created a series of videos called Secret Stories to live in social as. Each story tells the tale of 4 Meisters who are masters in their craft. It gives little insight into the people “behind-the-scenes” and how they were inspired by the Ice Cold for the advert.
I had my 30 secs of fame as someone featured. Talking about the Art Department and how I was able to bring the idea to life visually.
Director: Dan French
Production: Papaya
Producer: Rupert Greaves
Agency: Red Brick Road
Executive Creative Director: Richard Megson / Matt Davis
Creative / Art Direction : Nathalie Théry
Photographer: Danil Privet
Agency Producer: Hanna Davis / Jack Bradley