Ballantine’s Stay True Cities brings you the sights, sounds, tastes and people from their favourite cities around the world.
I was tasked to take on the city of Valencia. I was inspired by Anthony Bourdain’s: Part’s unknown. The nature of how he presented each city in a rather colloquial but informative way was perfect because we had so much to cover across so many different topics. We came up with a content structure and a narrative to show the best of Valencia through the eyes of a music duo based there. Going through their list of favourite places, tastes and sounds and how Ballantine’s has influenced various aspects of these places.
Because this was to live on their website as well as on social and youtube, we needed to have in mind a publication structure. One that could live editorially but still have the legs for social.
We created 3 sub categorised cut downs to that could live on social as well as pre-rolls to tease and entice viewers to watch the main film. Covering off food, drinks and music, each video linked back to their own channel where they could watch the full film and also read an in depth a publication piece about Valencia.
Click through below to check out the publication structure:
Director: Nathalie Théry
DP: Owen Laird
Script / Creative: Nathalie Théry
Creative / Copy: Heidi Freebrey
Production: AYS / Kat Percibelli