Whitley Neill Gin is a premium handcrafted artisanal gin range. It is the first and only gin distilled in the city of London. Our task was to encapsulate the origins of each flavour that was inspired by the travels of the founder and distilled in London.

 

The Idea:

How can we tell this story of a world traveller, the flavour origins and the distilling in London whilst being able to connect with the audience and inspire a lifestyle?

We decided to take each flavour and it’s origins quite literally, where each flavour inspired each set. One woman’s seamless travels around the world and the experiences she cultivated amongst friends with all paths leading back to London.

Whitley Neill Gin Alcohal Brand Campaign Inspired by the World Cinema Advertising

 

The campaign includes 5 TV adverts and a cinema campaign voiced by Billie Piper. Without wanting to do direct cut downs, each flavour also received unique treatments with the thought of it being able to be rolled out on social channels. whether in 10 second versions of GIFs.

 
 
 

Wanting to create a more 360 campaign we also utilised each set built as backdrops for an additional stills campaign that included print, OOH and social across the UK, USA, South Africa, Canada and Australia.

Director: Peter Lee Scott
Production: Odelay
Agency: Red Brick Road
Executive Creative Director: Richard Megson / Matt Davis
Creative / Art Direction : Nathalie Théry
Script: Nathalie Théry
Agency Producer: Jack Bradley, Amy Grady

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