Bombay Sapphire launched an edible blue paint which can be used both to colour glasses and also release flavour in gin and tonics.
They wanted to promote this product with a social campaign that would lean into their “Stir Creativity” proposition. Awareness and driving consumers to bars to try this product was top priority.
Engaging with 2 of their ambassador bars as well as collaborating with a paper artist, we thought what better way to showcase the product by creating art inspired by cocktail. Each bartender came up with a unique cocktail that then inspired the art.
Working alongside the bartenders from Cottonopolis in Manchester and London Cocktail Club in Old Street, Artist Helen Friel collaborated with them to craft beautiful paper artworks to showcase the world these cocktails live in.
We created 10-15sec social videos as well as 6 sec teasers as the lead up to the launch. On top of that, we created GIFs and images that would run on their own channel as well as paid placements.
Director: Nathalie Théry
DP: Al Rice
Creative: Nathalie Théry
Photographer: Sam McElwee
Production: AYS / Lauren Gibbs
Editor: Gabi Mascarenhas
Artist: Helen Friel